Anti-Stretch Marks by E’lifexir – Product Review

A “repairing and preventing cream” that “restores and protects the skin” this hypoallergenic cream is part of the Natural Beauty range – 7 powerful products that each target specific areas of the body to help you achieve greater body confidence. Anti-Stretch Marks has a reputation as one of the best natural creams for stretch marks during pregnancy and after weight loss. So what was our verdict?


Photo by Gerard Hughes of Natural Mumma Magazine



With 99.6% of the total ingredients coming from natural origins this product is perfectly safe to use during pregnancy and when breastfeeding too. As stretch marks are common in pregnancy due to the combination of hormonal changes and the expanding body, having a cream that is free from chemicals and nasties is perfect for this time. If you have stretch marks due to changes or weight that are not related to pregnancy, or from a pregnancy that was a while ago this cream can also be used as it has been formulated to restore the skin as well as protect it.

E’lifexir recommend that you apply the cream twice a day (in the morning and evening) in a circular motion. For pregnant mums, a light belly massage is also a wonderful way to bond with your growing baby. When I was pregnant with my son, I used to talk to him at the same time to familiarise him with the sound of my voice. This cream absorbs quickly but offers enough lubrication to perform a gentle abdominal massage.

The cream has a very light fragrance, with just the velvety citrus notes of orange clearly cutting through. I think this would be ideal for an expectant mum, as so many of us can’t handle strong fragrances at various times during pregnancy. I found the scent to be very refreshing but not overpowering.


The cream instantly leaves your skin feeling immensely soft and supple, as well as refreshed. It soothes tight, dry areas and I can imagine the relief it would bring to an itchy, tight baby bump. If you are pregnant and looking to reduce stretch marks, I would recommend starting to use a cream as early as possible. Many women develop stretch marks over their changing breasts and hips as well as their bellies, so be sure to pay attention to all of these areas. The ritual of applying a lotion to the skin can be deeply relaxing, which is just the sort of pampering attention that a pregnant woman craves. I’m a big believer in taking time to slow down and reconnect with your body, when you are growing a tiny human this is more important than ever.

I always like to apply lotion after a shower or bath as I find the heat to be quite drying and it makes sense to apply a product to freshly clean skin.


The cream works on three different areas; firmness, anti-stretch marks and protection. The firmness is a result of the addition of Centella Asiatica which also helps to improve the elasticity of the skin. Scotch Thistle helps to stimulate the regeneration of skin cells (by improving moisture levels and elasticity of the skin) in turn reducing the appearance of stretch marks. The addition of three powerful antioxidants (natural cherry, orange and grape water) protect the skin from the damage caused by free radicals.

From the first use your skin feels so soft, smooth and sumptuous. I adore the scent which, alongside the texture, makes this cream feel like a real indulgence. I was surprised yet delighted to discover that the cream is highly effective in softening the appearance of stretch marks that are years old. It dramatically improves the texture of the skin and shrinks even established stretch marks. Those with new, angry stretch marks were also impressed by the results. It reduces the redness, smoothes the texture and reduces the appearance. Most women have seen results within a couple of weeks.


In my book ‘The Natural Baby‘ I speak about learning to love your body and how you should wear your stretch marks like warrior stripes. I believe that learning to accept your body for what it is and feeling blessed for the body you have is a real gift. Body confidence can change your whole outlook on life. This is why I am so enchanted by the Natural Beauty range from E’lifexir. They aren’t claiming miracles but their products do work. They make a difference. I love the focus on natural and organic ingredients, I love how they harness the power of botanicals and I love the feeling you get from applying one of their beautiful lotions to your skin. E’lifexir understand women and our needs. This range is all about loving the skin you’re in, so much so that you treat it with the luxurious touch that it deserves.

The Natural Beauty range from E’lifexir featured in our ‘Power of Plants’ product review in the March edition of the magazine.

Beauty natural beauty parenting

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