Waste banned

Why zero waste beauty needs to be higher on our list of priorities.

When it comes to buying beauty products, simply being organic isn’t enough for many people. Over recent years more people are looking for products that also tick the chemical free and cruelty free boxes. There was a time when this particular trinity felt like the beauty holy grail, but with more brands becoming aware of customer needs it is easier than ever to find beauty products that fulfil these requirements. The latest essential factor to add to the list is the desirable zero waste element. 2018 marks a dramatic trend in which more consumers are ditching plastic and opting for more sustainable options, not only in their beauty choices but also in their food shop, lifestyle options and even their takeaway coffees.


This change has largely come about due to the increased awareness surrounding the impact that single use plastic and general plastic production has on the environment. The need for eco-friendly alternatives is more pertinent than ever.

The global cosmetic and beauty industry is responsible for producing 120 billion units of packaging per year. Most of this goes to landfill and cannot be reused or recycled. This highlights the beauty industry as one of the most unsustainable industries out there.

Packaging waste produced by the beauty industry endangered marine animals and clogs up our waterways. With 46,000 pieces of plastic in each square mile of ocean, this concern is very real. According to A Plastic Planet, “Since the 1950’s only 9% of the 6.3 billion tonnes of conventional plastic waste has been recycled”.


Greenpeace estimated that each year a staggering 12.7 million tonnes of plastic are churned into our oceans. That equates to a truckload of waste per minute! This statistic is even more shocking when you consider that the majority of plastics take around 500 years to decompose.

The onus is strongly on governments and large corporations to implement systems that will result in radical change. However, when people are driven by money the plastic waste that is silently building up in the ocean is not their main concern.

It is our responsibility to start making changes. More people are using canvas shopping bags and reusable cups for takeaway drinks as part of their everyday life, but there is still so much work to be done. When it comes to your beauty routine, there is so much scope to cut back on plastic usage. More brands are embracing the zero waste movement and as these brands tend to be packed with natural, chemical free ingredients you can be sure that you are not only choosing the best option for the environment but also for your skin and health.



Beauty Blog

3 Comments Leave a comment

  1. I’m working on this very topic for my own line of natural skincare. It’s so hard to find durable packaging that fits the zero-waste requirement. Do you know of any companies that are producing zero-waste packaging? I’d love to check them out.


    • Hello! Great to hear from you. We’d love to know more about your skincare line, so feel free to message our editor Holly (holly@naturalmumma.com). We reviewed low impact beauty buys in our Zero Waste issue of the magazine (in September https://issuu.com/t5publications/docs/natural_mumma_magazine_september_20 ). I’m sure you could contact the smaller brands directly to ask where they source their packaging. We find that most of the ethical brands that we work with are really helpful and love encouraging others to make more ethical choices. You might also find some answers on the #ethicalhour business discussion group on facebook (https://www.facebook.com/groups/1807868079472084/) where lots of conscious brands discuss all manner of topics related to their ethical businesses. Might be worth putting the question to them. Best of luck with your skincare range. We look forward to hearing more about it!

      Liked by 1 person

      • This is a fantastic response! I appreciate it so much. It’s very encouraging and helpful. I’ll remember that. I’m a big fan of herbs that used to be popular but are now forgotten, at least in the US. That’s my passion to include them in my skincare.


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